Activated Networks - Social Media Marketing Case Study

OPPORTUNITY

In the early days of Social Media, when MySpace was the #1 social network, Twitter was just starting out, and Facebook was growing strong, brands wanted to harness fan enthusiasm on social media but did not know how. Activated Networks developed tools and measurements so that brands could incentivize, track, and reward fan activity across the leading social networks.
EXPERIENCE

From concept, through engineering, design, sales and campaign analysis our team developed one of the earliest social media marketing platforms. Activated Networks' platform enabled brands to create specific challenges for their fans across Twitter, MySpace, Facebook, YouTube and more, rewarding fans for their activities (including driving traffic) with both leaderboards and prizes.
RESULTS

We created a distributed social media tracking system used across hundreds of websites and monetized with Google AdSense, as well as an Enterprise version with Gamification and robust metrics dashboard. Our clients included Fox TV shows Glee (campaign covered in the NYTimes and CNN), NBC's "Chuck" which built the most-engaged TV website at the time, and led to NBC-wide social engagement campaign, as well as programs for Peanuts and Atlantic Records.